China's traditional printing industry is developing rapidly but is malformed, with low profits, serious information asymmetry, poor communication between buyers and sellers, and frequent transactions based on acquaintances. E-books are suppressing book and periodical printing, the anti-corruption campaign is suppressing packaging printing, digital printing is seizing personalized printing, and our traditional printing industry has overcapacity, with an average national operating time of only 50% and huge regional differences. The foreseeable internetization of the printing industry, and even the internetization of manufacturing, will be a trend! Online channels are more convenient, efficient, resource-saving, environmentally friendly, and labor-saving. For this reason, the traditional printing industry also needs to change as soon as possible.