In 2011, jointly established the "Weixing Integrated Network Marketing Research Institute" with Fudan University. Many researchers in the institute are currently popular young lecturers at Tongji University, Shanghai International Studies University, and Shanghai University of Finance and Economics. In 2013, jointly established the "Big Data and New Media Research Center" with Shanghai University, focusing on research in big data and business intelligence.

Weixing emphasizes: In today's era of big data and fragmentation, we must not only do a good job in data collection, data analysis, data mining, and data insight, from owning data to predicting needs, providing strong support for network marketing and brand marketing, but also pay attention to the creation of internet content. The organization and planning team, creative team, copywriting team, and execution team, with the cooperation of the technical team, provide customers with integrated digital marketing solutions.

Adhering to the concept of "integrating digital resources, technology-driven marketing", Weixing particularly emphasizes the importance of technology marketing. To enhance the company's R&D capabilities, it has introduced many excellent R&D talents from well-known IT companies such as IBM, Microsoft, and Huawei.

In 2014, Shanghai Weixing Group was established, providing comprehensive product, technology, and resource supply for merchants. The product services are designed around "the stage cycle and business objectives of traditional enterprises' internet business transformation".

As an innovative national high-tech enterprise, Weixing has received high attention from the Hongkou District Government, the Municipal Science and Technology Commission, the Municipal Commerce Commission, and the Municipal Development and Reform Commission, and has now become a key mentored enterprise by the Shanghai Hongkou District Reform and Listing Office. In the past 10 years, Weixing has set up branches in Shanghai, Beijing, Shenzhen, Jiangsu, Zhejiang and other places. Among the nearly 800 "Weixing people" so far, most are engaged in technical work, providing products and services to more than 30,000 customers. Customers cover e-commerce, e-government, e-education, tourism, education and training, life services, IT, automotive, finance (insurance, securities, funds), medical, fast-moving consumer goods, apparel, industrial products, and dozens of other industries.